
Good Morning,
Venezuelan oil imports hit 183k barrels a day, Moscow’s largest oil refinery hit by Ukrainian drone strike, diesel prices continue to soar, US stock market to allow 23 hour trading starting in December, energy rate hikes coming for Oregonians.
Let’s Rip
PNW Market Look

As of market close 9.18.26
Nasdaq confirms 23-hour trading from December with new overnight session (YF)
Federal Reserve rate hike reflects new world of sticky inflation and faster growth (Ground)
Headline Roundup
Nearly $5 million in grants awarded to Idaho Department of Education (IBR)
Idaho Botanical Garden expands with $8 million project including Boise Farmers Market (IBR)
Oregon has one of the nation’s largest funding gaps to meet road maintenance needs (OCC)
Microsoft plans 38 gigawatts of data center capacity by 2032, Bloomberg News reports (Reuters)
Pacific Power presents preferred route for transmission line after public pushback
Scannell pays almost $12M for Auburn logistics site (DJC)
Port of Bellingham seeks fresh eyes for Waterfront District redevelopment (DJC)
Seattle launches plan to help urban groceries survive and thrive (KUOW)
Boeing releases final contract offer to 16,000 engineers, technical workers (KOMO)
Federal judge blocks Montana’s AI campaign ad law (MTFP)
Startup JetZero has a new kind of plane and bigger-than-Boeing dreams (ST)
WA, FTC reach $225M settlement with multilevel marketing company Amway (ST)
BPA, citing fish litigation, proposes $250M rate hike (PBJ)
Meet the top women-owned businesses in Oregon and SW Washington (PBJ)
Podcast: Bill Gurley: Searching for Feynman (Spotify)
A Message from G.A. Rogers
PNW Rip partners with G.A. Rogers for professional and executive hiring in the Pacific Northwest. If you’re in the area (or moving here), check them out here.
Need a side hustle? G.A. Rogers pays for successful referrals - reach out to learn more.
Community Highlight
Pacific Power presents preferred route for transmission line after public pushback (KTVZ)
“PacifiCorp, the parent company of Pacific Power, has narrowed its options for a major transmission project through Central and Southern Oregon, identifying preliminary preferred routes for both the main power line and an associated connection east of Bend.
The proposed Blueprint South project would include an approximately 180-mile, 500-kilovolt transmission line running through portions of Crook, Deschutes, Lake, and Klamath counties. Pacific Power says the project is intended to increase the region’s electrical capacity, improve reliability, and make it easier to move renewable energy across the system.
The utility’s latest map identifies Route M as the preliminary preferred route for the 500-kilovolt line between the proposed Full Circle substation area near Prineville and the Snow Goose connection near Klamath Falls. Routes K and L remain under consideration as alternatives.
Pacific Power has also identified Route BB as its preliminary preferred route for the project’s 230-kilovolt connection between Full Circle and the Butler area east of Bend. Routes AA and CC are listed as alternatives.
A comparison of Pacific Power’s 2025 and 2026 maps shows Route M largely carries forward the eastern path previously labeled Route D, particularly through Central Oregon, Lake County, and northern Klamath County. It keeps the main 500-kilovolt corridor farther east of Bend than the former Routes A and B.
However, Route M is not simply Route D with a new name. PacifiCorp has refined portions of the corridor and changed the project’s southern connection. Earlier maps showed the line ending near Chiloquin, while the current routes connect to Snow Goose near Klamath Falls.
The proposal also now includes the separate Full Circle-to-Butler 230-kilovolt lines, creating an additional local connection between the proposed substation area near Prineville and the existing electrical system east of Bend.
The 230-kilovolt portion would stretch approximately 25 miles and use wood poles with wood or metal crossarms. PacifiCorp’s website lists those structures as approximately 80 to 105 feet tall, with a 300-foot-wide right-of-way.
The project would also include a new 500-kilovolt substation and two series compensation stations.
The routes are not final
PacifiCorp describes Route M and Route BB as “preliminary preferred” routes. The company says both could change as it reviews additional engineering information, environmental considerations, and public comments.”
Rip’s Spotlight
‘It’s awful’: How tariffs, soaring fuel costs and higher interest rates are squeezing American companies (CNBC)
“Tariffs are raising the cost of materials and goods, higher fuel prices are increasing production and transportation costs, and higher interest rates are making inventory more expensive to finance.
Auto suppliers, chemical companies, and other industrial businesses are seeing margins squeezed as they struggle to absorb higher costs.
Companies that can pass higher costs to customers are better positioned, while businesses facing price-sensitive consumers risk losing demand if they raise prices too much.
Big corporations with substantial cash reserves and longer-term debt are less immediately exposed to higher rates than smaller, more leveraged businesses
Allen Eden has been holding onto extra inventory for his 25-person business, the Original Saw Co. in Britt, Iowa, which makes industrial power saws for wood and metalwork, as he grapples with spiking prices for aluminum, steel and essential parts.
One example: A “little bracket” used for his saw motors more than doubled in price this summer, surging to $87 from $42, he said.
“It’s awful,” Eden, 56, told CNBC. ”[I’m] just trying to keep more of the stuff around because I don’t know if we can get it down the road.”
It’s a three-way squeeze for businesses across manufacturing, transportation and retail: Tariffs are making raw materials and goods more expensive. Higher fuel prices are pushing up the cost of making and moving them. And rising rates are making it more expensive to finance the inventory and equipment businesses need to keep running.
While few sectors are completely insulated from these pressures, middle-market manufacturers are caught in a particularly tight vise. Rising steel and fuel costs are forcing them to pass at least some of those expenses on through higher prices, helping feed the stubborn inflation of the past few years.
“The combination of higher rates and higher fuel prices means that sectors with heavy exposure to both are first in the line of fire,” said Gregory Daco, chief economist at EY-Parthenon, the global consulting arm of Ernst & Young.
Lucerne International, a privately held auto parts maker based in suburban Detroit, stopped manufacturing operations in the U.S. and canceled plans last year for a $50 million aluminum forging plant in Michigan.”
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
On X…
Keep Rippin’


