PNW = Pacific Northwest (duh).
In our case, we’re referring to Oregon, Washington, Idaho and Montana. There are threads that tie these states together that are underexplored and discussed. I want to change that.
Rip - a nickname for Portland (Rip city), an expression to let go (let it rip), and a feeling after riding good dirt (or good snow). As in, that ripped
PNW RIP is a newsletter focusing on business and lifestyle content in the PNW